Incentivise Your Team to Work with AI
AI & Society13 July 2026

Incentivise Your Team to Work with AI

The fastest way to get your team to adopt AI is to make it worth their while. Le Monde did exactly that — and the numbers speak for themselves.

Read
WTF Is an Algorithm?
Algorithms27 May 2026

WTF Is an Algorithm?

We blame "the algorithm" for everything. Almost none of us can explain it. Here's what it actually is—and why it matters.

Read
The Internet Is No Longer What It Was
AI & Society16 May 2026

The Internet Is No Longer What It Was

Children are growing up inside systems that predict, rank, recommend, generate, measure and learn. Here's what that actually means.

Read
When the Platform Is the Hazard
AI & Society9 May 2026

When the Platform Is the Hazard

A harmful post is content. A harmful loop is system design. And parents are consistently given advice for the wrong problem.

Read
The Attention Tax
Photo: Jon Tyson / Unsplash
AI & Society2 May 2026

The Attention Tax

Why platforms are no longer selling products—they're selling your attention, and the bill is getting higher.

Read
Instead of "Get Off Your Phone"
AI & Parenting25 April 2026

Instead of "Get Off Your Phone"

Six questions that actually work. Because banning technology is not a strategy, and curiosity works better than confiscation.

Read
A Child's Mind vs. the Optimised Internet
AI & Parenting18 April 2026

A Child's Mind vs. the Optimised Internet

Children who spend more than 3 hours a day on social media face double the risk of poor mental health outcomes. The internet knows this. And it doesn't care.

Read
Model Mediated Discovery
Photo: Cash Macanaya / Unsplash
Digital Systems11 April 2026

Model Mediated Discovery

We're moving from platform driven feeds to AI determined search. What changes?

Read
Is My Phone Listening to Me?
Myth
Myths4 April 2026

Is My Phone Listening to Me?

You mention trainers in conversation and ads appear seconds later. Coincidence? Here's what's actually going on.

Read
The Risk Is Not the Post
AI & Parenting28 March 2026

The Risk Is Not the Post

Why the content your child sees matters less than the system deciding what they keep seeing—and what parents can actually do about it.

Read
The Algorithm Knows You Better Than You Know Yourself
Photo: Immo Wegmann / Unsplash
Algorithms21 March 2026

The Algorithm Knows You Better Than You Know Yourself

And that's not necessarily a bad thing—if you understand how.

Read
Can the Internet Predict the Future?
Myth
Myths14 March 2026

Can the Internet Predict the Future?

From trending topics to predictive algorithms, the internet seems to know what's coming. But does it really?

Read
Does Incognito Mode Actually Keep You Private?
Myth
Myths7 March 2026

Does Incognito Mode Actually Keep You Private?

The grey browser icon feels reassuring. The reality is considerably less so.

Read
Persuasion at Scale
Photo: Liana S / Unsplash
Advertising28 February 2026

Persuasion at Scale

How digital systems turned influence into a science, and what it means for your freedom of choice.

Read
If It's Free, It Can't Be Harmful
Myth
Myths21 February 2026

If It's Free, It Can't Be Harmful

The most dangerous products on the internet don't cost a penny. That's not a coincidence.

Read
The Death of the Click
Photo: ObjectType Raw / Unsplash
Digital Trends14 February 2026

The Death of the Click

AI is eliminating the need for users to click. Here's why that matters.

Read
Does the Algorithm Show Everyone the Same Thing?
Myth
Myths7 February 2026

Does the Algorithm Show Everyone the Same Thing?

Most people assume the internet is a shared experience. It isn't—and the gap between what we each see is wider than you think.

Read
Why Your Feed Feels Personal (And Isn't)
Photo: Alexander Lunyov / Unsplash
Data & Privacy31 January 2026

Why Your Feed Feels Personal (And Isn't)

Understanding the illusion of personalization in digital systems.

Read
AI & Parenting

Practical thinking for parents navigating AI, algorithms, and children's digital lives.

The Risk Is Not the Post
Photo: Artur Aldyrkhanov / Unsplash
AI & Parenting
28 March 2026

The Risk Is Not the Post

Why the content your child sees matters less than the system deciding what they keep seeing—and what parents can actually do about it.

Read
A Child's Mind vs. the Optimised Internet
Photo: Caleb Woods / Unsplash
AI & Parenting
18 April 2026

A Child's Mind vs. the Optimised Internet

Children who spend more than 3 hours a day on social media face double the risk of poor mental health outcomes. The internet knows this. And it doesn't care.

Read
Instead of "Get Off Your Phone"
Photo: Katsiaryna Endruszkiewicz / Unsplash
AI & Parenting
25 April 2026

Instead of "Get Off Your Phone"

Six questions that actually work. Because banning technology is not a strategy, and curiosity works better than confiscation.

Read
Myths Series

The internet is full of half truths. These articles separate the signal from the noise.

Is My Phone Listening to Me?
Photo: Microsoft Copilot / Unsplash
Myth
4 April 2026

Is My Phone Listening to Me?

You mention trainers in conversation and ads appear seconds later. Coincidence? Here's what's actually going on.

Read
Can the Internet Predict the Future?
Photo: Petr Sidorov / Unsplash
Myth
14 March 2026

Can the Internet Predict the Future?

From trending topics to predictive algorithms, the internet seems to know what's coming. But does it really?

Read
Does Incognito Mode Actually Keep You Private?
Photo: Microsoft Copilot / Unsplash
Myth
7 March 2026

Does Incognito Mode Actually Keep You Private?

The grey browser icon feels reassuring. The reality is considerably less so.

Read
If It's Free, It Can't Be Harmful
Photo: Microsoft Copilot / Unsplash
Myth
21 February 2026

If It's Free, It Can't Be Harmful

The most dangerous products on the internet don't cost a penny. That's not a coincidence.

Read
Does the Algorithm Show Everyone the Same Thing?
Photo: Markus Spiske / Unsplash
Myth
7 February 2026

Does the Algorithm Show Everyone the Same Thing?

Most people assume the internet is a shared experience. It isn't—and the gap between what we each see is wider than you think.

Read
The Newsletter

The internet doesn't explain itself.

I do.

A clear, intelligent guide to how digital systems really work — algorithms, advertising, AI, and the invisible forces shaping what you see, think, and buy. No hype. No jargon. Just clarity.

No spam, ever. Unsubscribe anytime.

Di Lorenzo lifts the curtain on digital persuasion with wit, candour and practical hacks. I finished feeling smarter, not scared.

Amazon Review