Two decades inside the machine.
I'm Alessandra Di Lorenzo — Italian born, raised in the UK, South Korea and Nigeria. Graduated cum laude in Communications and Economics in Milan and with a Master's in Marketing from Westminster Business School in London. Working at the intersection of media, advertising, AI, and public education for over twenty years.
Author
Adviser
Speaker
Educator
Companies I have led and shaped
I spent two decades in decision making roles at some of the most influential companies shaping the digital world: Vodafone, eBay, lastminute.com (where I served as CEO of lastminute.com media), Nokia, and Yahoo. I was inside the systems that decide what you see, what you're shown, and what you end up buying.
It wasn't until I became a mother that I truly saw how deeply these advertising and algorithmic systems reach into our lives — shaping our thoughts, our choices, and our sense of what's normal. That shift changed how I work.
Today I write, speak, advise, and teach. I've written two books: ADJUST (Amazon bestseller) and Pubblicità Oggi (#1 in Italy). I created La Media Mentor, the AI assistant for decoding digital life. I speak at conferences and boardrooms from London to Milan. And I'm a regular industry commentator.
My work is rooted in one belief: understanding how the internet really works is not a technical skill. It's a life skill. And it should be available to everyone.
The Drum — 25 Women Who Shaped the UK Digital Industry
Named among the most influential women in UK digital media.
The Drum — Digerati
Recognised as one of the most digitally pioneering leaders in the industry.
Women in Marketing — Change Maker Award
Recognised for driving change in the marketing and media landscape.
TEDx Speaker — Royal Tunbridge Wells, March 2026
"Is the Internet in Charge?" — A talk on AI, search, and the future of visibility.
Amazon Bestselling Author
ADJUST reached bestseller status on Amazon UK. Pubblicità Oggi hit #1 in Italy.
Author, ADJUST & Pubblicità Oggi
Visiting Lecturer, ESCP Business School
CEO, lastminute.com media
Commercial Director, eBay
Head of Mobile Marketing, Vodafone
Head of Partnerships, Nokia
Marketing Manager, Yahoo
The internet doesn't explain itself.
I do.
A clear, intelligent guide to how digital systems really work — algorithms, advertising, AI, and the invisible forces shaping what you see, think, and buy. No hype. No jargon. Just clarity.
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