I explain how
the internet really works
Alessandra Di Lorenzo spent two decades at some of the world's most recognisable companies, working at the heart of how the internet sells, persuades and shapes behaviour. Now she explains exactly how it works.
The internet shapes what we see, what we want, and who we become. It's time to understand how.
— Alessandra Di Lorenzo
Companies I have worked with
My team and I are the reason the London Eye went pink.
Algorithms
Auctions
Analysis
Artificial Intelligence
Four forces shape everything on the internet. Understanding them gives you a complete map of how the digital world works.
Algorithms
Decide what we see. These systems learn from our behaviour and determine which content, products, and people appear in our feed.
Auctions
Decide who pays to be seen. Real time bidding systems determine which ads, influencers, and brands get visibility—and at what cost.
Analysis
Reveals why. Data profiling, behavioural tracking, and predictive modelling explain how these systems understand and influence us.
AI
Decides what gets created. Generative AI now produces content, answers, and recommendations — reshaping how knowledge and media are made.
Learn how to navigate these systems through books, talks, and strategic guidance.
Underpinning all four: automations — the real time systems that run bidding, targeting and personalisation, millions of decisions every second, autonomously.
What I do
Bring this to your organisation — or your school
Two decades inside the internet's biggest companies, distilled into talks, workshops and guidance for the people who shape how others experience the digital world.
For organisations
Keynotes, masterclasses and executive workshops that make the internet's invisible forces visible — and actionable.
Explore educationFor schools & families
Assemblies, parent talks and teacher sessions that help young people — and the adults around them — understand the internet they're growing up in.
Explore parent resourcesIs the Internet in Charge?
A talk exploring how AI and platform systems now shape what we see, think and choose — and why understanding these invisible forces has become essential.
Location: Royal Tunbridge Wells
Date: March 2026
60%
of searches online now end without a click
90%
of TikTok content consumed is recommended by algorithm
1 in 3
Britons don't know how their feed works — Ofcom
60%+
of Italians have no algorithmic literacy — Agcom
How the Internet Works
A short video series by my digital twin explaining algorithms, AI, advertising, and the invisible forces shaping what you see online. New episodes every week.
Watch the seriesADJUSTED
What does your feed say about you?
Your archetype
🛒 Adds to cart to feel alive (then closes the tab)
Your feed knows who you are. Your history knows what you want. The algorithm has already profiled you — ADJUSTED shows you how.
ADJUSTED
What does your feed say about you?
Your feed knows who you are. Your history knows what you want. The algorithm has already profiled you — ADJUSTED shows you how.
Your archetype
🛒 Adds to cart to feel alive (then closes the tab)
Work with me
From keynotes to strategic advisory, here is how we can do something useful together.
The job of the website has changed.
The internet doesn't explain itself.
I do.
A clear, intelligent guide to how digital systems really work — algorithms, advertising, AI, and the invisible forces shaping what you see, think, and buy. No hype. No jargon. Just clarity.
No spam, ever. Unsubscribe anytime.
