So how do I get my team to work with AI without sabotaging it? Incentivise them to do so. Bonuses, cash backs, accelerators.
That's what Le Monde has recently done in France, successfully. You'll find that instead of cutting for margins, you'll be magically looking at growth — and playing the game of today, inevitably and to your advantage.
Le Monde licensed its content to OpenAI, then shared 25% of that revenue directly with journalists: turning potential resistance into alignment.
- Revenue up 2% YoY
- Digital subscribers up 3% YoY
- Revenue per digital subscriber up 20% over two years
Full stop.
Great to see so many old friends — Livia Bernardini, wonderful track, awesome job! Nima Shahraz, Zee Ahmad, Caroline Lidington, Andrea Santamaria Irusta!
And grateful for some wonderful fellow panelists — Sonia Holman, Patrick Williamson, Mike Pearson — let's stay in touch! 🔥
