Raising children in a world of feeds.
Our children live inside systems we didn't grow up with, designed by people whose job is to keep them there. Understanding those systems isn't parenting advice. It's parenting intelligence.
This section is dedicated to parents navigating the digital world alongside our children. It brings together Alessandra's expertise in digital advertising, algorithms, and AI to help us have more informed, more confident conversations about screens, feeds, and online life.
AI for Parents
Two short, parent-friendly guides to using AI for homework help — clear, practical and made for families.
Setting up an AI homework helper
Talking to AI: prompts that help
Raising Ad Smart Kids
Our children are being targeted by ads every time they go online. This free course explains how digital advertising works, how it affects children, and what we can do about it.
Practical AI and algorithm guides for parents
These guides are written for parents who want to understand the digital world their children are growing up in, without panic, jargon or overwhelm.
How to Talk About Digital Life as a Family
A practical guide to having calmer, smarter and more informed conversations about digital life at home.
Parents' Guide to Algorithms
A clear, practical guide to what algorithms are, how they make decisions, and why they matter — written for parents, not engineers.
Parents' Guide to Auctions
How auctions decide what content and adverts fill our children's screens — and who is bidding for their attention.
Parents' Guide to Analysis
How the internet collects data about our children, what it does with it, and why that matters more than most parents realise.
Parents' Guide to AI
What AI actually is, where children encounter it every day, and how to talk about it at home without panic or oversimplification.
Understanding Our Children's Feed
What the algorithm learns from our children's behaviour, and how to help them understand why their feed looks the way it does.
AI for Parents
A practical 60 minute live session explaining what AI actually is, where it shows up in children's digital lives, and how parents can use it wisely at home. Clear, honest and jargon free.
In partnership with Papaya Talks
Alessandra has teamed up with Papaya Talks to deliver expert led talks for parents and CPD teacher training on AI, algorithms and the attention economy — helping families and schools navigate the digital world with confidence.
In partnership with The Digital Detox Club
Alessandra has partnered with The Digital Detox Club to deliver digital wellbeing talks that help people build healthier relationships with technology — demystifying AI, algorithms and the attention economy so families can use tech consciously and confidently.
See the talksWe can't guide what we don't understand
Most parenting content focuses on screen time. This focuses on the systems behind the screens — the ones doing the actual work.
The algorithm is designed to keep our children watching
Understanding how recommendation algorithms work, what they optimise for, and how our children's behaviour feeds them is foundational knowledge.
Advertising has become invisible
Influencer content, sponsored posts, native advertising — the lines between content and commercial message have been deliberately blurred. Our children see hundreds of ads a day without knowing it.
AI is now part of our children's daily lives
From AI generated content to algorithmic feeds to chatbots — the digital world our children inhabit is increasingly AI powered. They deserve a map.
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The internet doesn't explain itself.
I do.
A clear, intelligent guide to how digital systems really work — algorithms, advertising, AI, and the invisible forces shaping what you see, think, and buy. No hype. No jargon. Just clarity.
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