Newsletter
The internet doesn't explain itself.
I do.
A clear, intelligent newsletter on how the internet really works. Algorithms, advertising, AI, digital identity, influence, and the invisible systems shaping daily life. Written by someone who spent two decades inside these systems — now explaining them from the outside.
Published regularly. Written by Alessandra.
What you'll find inside
- How AI is changing search, content, and what gets seen
- The business models behind the platforms we use every day
- Advertising, persuasion, and the psychology of digital influence
- What the algorithm knows about you — and how it decides what you see
- News and analysis on digital culture, media, and the attention economy
- Practical intelligence for navigating the modern internet
Who reads it
People who want to understand the internet without a technical degree. Professionals navigating the digital landscape. Parents thinking about their children's online world. Leaders making decisions in an AI-powered age. Curious people who suspect the internet is more interesting — and more consequential — than it appears.
Recent topics
AI & Search
What Google's AI Overviews mean for the web
Algorithms
The algorithm didn't break your relationship with content. It optimised it.
Advertising
Why influencer marketing still works (and why it shouldn't)
For Parents